Jurnalini akan membahas terkait bagaimana penggunaan teori Uses and Gratification sebagai pisau analisis dalam menganalisa kasus atau fenomena-fenomena yang terjadi dalam penggunaan medial. Terdapat lima fenomena dengan objektif yang berbeda-beda. Kacamata dalam penelitian ini ingin menggali perilaku audiens dalam menggunakan berbagai macam Padadasarnya terdapat lima asumsi dari teori uses and gratification yang dikemukakan oleh Katz, Blumler, dan Gurevitch, yaitu: 1. Khalayak aktif dan penggunaan medianya berorientasi pada tujuan. 2. Inisiatif dalam menghubungkan kepuasan kebutuhan pada pilihan media tertentu terdapat pada anggota khalayak. 3. SURVEIPENGGUNAAN MEDIA SOSIAL DI KALANGAN MAHASISWA KOTA PADANG MENGGUNAKAN TEORI USES AND GRATIFICATIONS. This research utilized theory uses and gratifications for discussing students' behavior in taking advantages of social media. Student Motives for Watching Soap Operas. Journal of Broadcasting & Electronic Media 31 (3): 309-21 Theuses & gratification theory which assumes the audience as an active group explains that there are several types of audience activity in consuming media, namely usability, intentionality, yangpaling baik di dalam usaha memenuhi kebutuhannya. Artinya dalam teori Uses and Gratifications mengasumsikan bahwa pengguna mempunyai pilihan alternatif untuk memuaskan kebutuhannya (Nurudin, 2009, p.192). Konsep dasar dari uses and gratications menurut Elihu Katz, Jay G. MenurutJay G. Blumler (1979) yang dimaksud dengan khalayak yang aktif dalam pendekatan uses and gratifications adalah aktif dalam : Utility atau penggunaan - media digunakan khalayak dan khalayak dapat menempatkan media ke dalam berbagai fungsi penggunaan Intentionally atau kesengajaan - motivasi utama khalayak dalam mengkonsumsi isi media V0O1u. The main goal of the uses and gratifications theory was to explain what kind of the needs people can fulfill through media usage. According to this theory audience is active and individuals use media to achieve some goals and gratifications. The gratifications that audience can accomplish through media usage are numerous usefulness people use media to execute some task, intention media content determines the usage, selectivity according to person's interests and resistance to influences members of the audience values media content independently to media persuasion. Uses and gratifications studies have dealt with all kinds of communication tools, such as television, newspapers, video games, Internet, etc. Even though uses and gratifications theory appears to be very successful in understanding the motives for media usage, some issues remain to be solved and studied in more details in methodological terms. Discover the world's research25+ million members160+ million publication billion citationsJoin for free A preview of the PDF is not available ResearchGate has not been able to resolve any citations for this concerning the “Information Superhighway”; has increased public awareness of ISDN Integrated Systems Digital Networks. But, in gaining a better understanding of public interest in ISDN and the new communication networks, it is useful to assess why many available services have generated so little interest. This paper distinguishes between use of the new technologies for consumer purposes and use in two communications roles — the traditional role of media audiences receiving and processing messages and sending messages. Perspectives on diffusion theory, technology needs and communication needs are applied in an analysis of data gathered in a metropolitan BentleyWhen it failed to arrive, Oregon subscribers said they missed local news. But they also described an emotional attachment to their newspapers, which could not be Y is regarded as the elusive new youth market, whose members are as resistant to advertising efforts as were members of Generation X before them. To investigate various factors that influence the use of advertising among the college segment of Generation Y, a survey was administered to a random sample of 368 college students. Questions probed self-identity, relevance of depictions in the media, and the informational value of advertising across eight media. Results show that gender and a variety of personality traits such as introversion/extroversion affect both the perceived value of advertising as an information source and the relevance of depictions in the media. Depictions in movies and television were rated significantly better than depictions in advertising. Implications are drawn for both media planners and marketing strategists trying to communicate with this elusive KatzHadassah HaasMichael GurevitchThe mass media are ranked with respect to their perceived helpfulness in satisfying clusters of needs arising from social roles and individual dispositions. For example, integration into the sociopolitical order is best served by newspaper; while "knowing oneself" is best served by books. Cinema and books are more helpful as means of "escape" than is television. Primary relations, holidays and other cultural activities are often more important than the mass media in satisfying needs. Television is the least specialized medium, serving many different personal and political needs. The "interchangeability" of the media over a variety of functions orders televisions, radio, newspapers, books, and cinema in a circumplex. We speculate about which attributes of the media explain the social and psychological needs they serve best. The data, drawn from an Israeli survey, are presented as a basis for cross-cultural comparison. A Teoria dos Usos e Gratificações, também conhecida como Teoria dos Usos e Necessidades ou ainda Teoria dos Usos e Satisfações, criada por Blumler e Katz inicialmente nos anos 40 e revigorada nas décadas de 70 e 80, apresenta uma concepção sobre as atividades da audiência em contesto ao que as “audiências fazem com as mensagens da mídia em lugar de perguntar o que a mídia faz com suas audiências” BLUMLER E KATZ, 1974; ROSENGREN et al. 1985. Em outras palavras, “ao invés de perguntar o que os meios fazem com as pessoas, a preocupação está em saber o que as pessoas fazem dos meios” MENEZES, 2014 Tal corrente de estudo visa entender o que as pessoas fazem com a mídia a partir de uma abordagem onde os seus usuários são tidos como indivíduos autônomos, livres e racionais em suas escolhas, que dispõem do conteúdo dos meios de comunicação como fonte para suprirem suas carências psicossociais. Considerada como um desdobramento da Teoria Funcionalista, a Hipótese do Uso e das Gratificações afirma que a adoção de um modelo de conduta ou de ação por um indivíduo é resultante de alguma gratificação, que pode ser o alívio das tensões, dicas culinárias, financeiras ou de moda, entre outros. O estudo sobre o Uso e as Gratificações tem como objetivo o tipo de consumo que o público faz das comunicações de massa. E, para entender a comunicação de massa, é essencial a compreensão do quadro social em que essa comunicação está efetivamente inserida. Ou seja, nesses estudos, as necessidades dos destinatários são consideradas com uma das variáveis que delimitam os efeitos da comunicação. A Teoria dos Usos e Gratificações baseia-se em três princípios norteadoresO receptor é ativo e busca os meios de comunicação e os conteúdos que melhor atendam às suas necessidades e desejos;Os motivos que levam à escolha de meios e conteúdos estão sujeitos a inúmeras influências psicológicas, ambientais, conjunturais e sociais;A exposição aos meios compete outras formas potencialmente capazes de satisfazer gratificar aos mesmos indivíduo poderá escolher expor-se aos meios ou procurar formas de gratificação não relacionadas aos meios de comunicação. Da mesma forma, a exposição aos meios é um ato intencional, não casual. O elemento fundamental da hipótese dos “usos e gratificações” é fundir o consumo, o uso e os efeitos da mídia com as características estruturais que precisam os destinatários. Nisso foram determinadas cinco classes de necessidades que os meios de comunicação de massa satisfazemNecessidades Cognitivas reforço dos conhecimentos e compreensãoNecessidades Afetivo-estéticas emocionalNecessidades integrativas no âmbito da personalidade estabilidade emocional, segurança, aumento da credibilidade e statusNecessidades de integração em nível social contatos interpessoais, amigos, família, etc.Necessidade de evasão tensões e conflitos , R. J. 2017. Metode Penelitian Komunikasi. InterKomunika, Stikom InterStudi. Ardial, 2. 2017. Analisa Teori uses and gratifications terhadap media internet pada dosen PTS dan PTN Kota Medan. InterKomunika, Stikom InterStudi. Ardianto, E. L. 2017. Komunikasi Massa. InterKomunika, Stikom InterStudi. Baran & Dennis 2. 2017. Teori Komunikasi Massa Dasar Pergolakan dan Masa Depan. InterKomunika, Stikom InterStudi. Bungin, B. 2. 2017. Sosiologi Komunikasi. InterKomunika, Stikom InterStudi. Denis Mc Quil, 2. 2017. Teori Komunikasi Massa. InterKomunika, Stikom InterStudi. Effendy, O. U. 2017. Ilmu Komunikasi , Teori dan Praktek. InterKomunika, Stikom InterStudi. Effendy, O. U. 2017. Ilmu Komunikasi, Teori dan Praktek. InterKomunika, Stikom InterStudi. Effendy, O. U. 2017. Ilmu, Teori dan Filsafat Komunikasi. InterKomunika, Stikom InterStudi. Gaffar, M. F. 2017. Manajemen Corporate dan Strategi Pemasaran Jasa Pendidikan. InterKomunika, Stikom InterStudi. Iqbal Hasan, 2. 2017. Pokok - Pokok Materi Metode Penelitian dan Aplikasinya. InterKomunika, Stikom InterStudi. Jurnal Perpustakaan Pertanian Vo. 14 Tahun 2005. 2017. Pemenuhan Kepuasan Internet Oleh Peneliti Litbang Pertanian Bogor. InterKomunika, Stikom InterStudi. Kriyantono Rachmat, 2. 2017. Teknik Praktis, Riset Komunikasi . InterKomunika, Stikom InterStudi. Kriyantono Rachmat, 2. 2017. Teknik Praktis Riset Komunikasi. InterKomunika, Stikom InterStudi. Kriyantono, R. 2. 2017. Teknik Praktis Riset Komunikasi. InterKomunika, Stikom InterStudi. Kriyantono, R. 2. 2017. Teknik Praktis Riset Komunikasi . InterKomunika, Stikom InterStudi. Littlejohn, W. &. 2017. Teori Komunikasi terjemahan Salemba Humanika. InterKomunika, Stikom InterStudi. Morisson, A. C. 2017. Teori Komunikasi Massa. InterKomunika, Stikom InterStudi. Notohadiprawiro, T. 2. 2017. Metode Penelitian dan Penulisan Ilmiah. InterKomunika, Stikom InterStudi. Nurudin. 2017. Komunikasi Massa. InterKomunika, Stikom InterStudi. Rakhmat, J. 2. 2017. Metode Penelitian Komunikasi. InterKomunika, Stikom InterStudi. Sahfitri, V. 2. 2017. Analisa Faktor Penggunaan Internet Terhadap Motivasi dan Peningkatan Akademik mahasiswa Teknik Komputer. InterKomunika, Stikom InterStudi. Sandjaja, S. D. 2017. Teori Komunikasi. InterKomunika, Stikom InterStudi. Severin, W. J. 2017. Teori Komunikasi Sejarah, Metode dan Terapan di Dalam Media Massa. InterKomunika, Stikom InterStudi. Severin, W. J. 2017. Teori Komunikasi Massa. InterKomunika, Stikom InterStudi. Singarimbun, M. &. 2017. Metode Penelitian Survey, Lembaga Penelitian, Pendidikan dan Penerangan Ekonomi dan Sosial. InterKomunika, Stikom InterStudi. Wijaya, B. T. 2017. Paradigma Baru Pemasaran Bisnis Jasa dan Lifestyle. InterKomunika, Stikom InterStudi. Wijaya, D. 2. 2017. Pemasaran Jasa Pendidikan. InterKomunika, Stikom InterStudi. Wiryanto, 2. 2017. Pengantar Ilmu Komunikasi . InterKomunika, Stikom InterStudi. Jurnal ini akan membahas terkait bagaimana penggunaan teori Uses and Gratification sebagai pisau analisis dalam menganalisa kasus atau fenomena-fenomena yang terjadi dalam penggunaan medial. Terdapat lima fenomena dengan objektif yang berbeda-beda. Kacamata dalam penelitian ini ingin menggali perilaku audiens dalam menggunakan berbagai macam pilihan media. Dengan metode eksploratif, proses yang terlebih dahulu dilakukan yakni memahami konsep teori Uses and Gratification. Selanjutnya menghubungkan asumsi yang disampaikan dalam teori Uses and Gratification ke dalam fenomena yang terjadi di suatu media. Sehingga pada jurnal ini akan ditunjukkan bagaimana audiens memilih serta mengkonsumsi media. To read the full-text of this research, you can request a copy directly from the authors.... Masyarakat dalam mengakses internet paling banyak yaitu mengakses internet. Media sosial merupakan inovasi dalam berkomunikasi dengan jejaring internet, dengan klasifikasi media sosial yaitu proyek kolaborasi seperti wikipedia, blog dan microblogs seperti twitter, komunitas konten seperti youtube, twitch, situs jaringan sosial seperti facebook dan instagram, virtual game seperti world of warcraft, dan virtual sosial seperti second life Karunia et al., 2021. ...... Pencarian kajian literatur review yaitu didapatkan dari hasil penelusuran secara online yaitu diantaranya Adhawiyah et al., 2019;Cahyono, 2016;Gutandjala, 2020;Karunia et al., 2021;Mulitawati & Retnasary, 2020;Rambing et al., 2015;Yuliana, 2021;Yuniat, 2019. Sumber ini akan menjadikan sistematis dan akan menjadi konseptual dari apa yang direview dari sumber literatur review ini. ...... Hal ini akan menjadi budaya baru bagi masyarakat yang beriringan dengan adanya media sosial. Karunia et al., 2021 dari jurnal-juranal yang dikaji menambahkan, media sosial juga mampu memberikan kemudahan serta memuaskan dalam pemenuhan kebutuhan, mengkonsumsi, dan hiburan. ...Adinda PrawityasariAninda Putri NabilaYohan Berntwen HutagalungAlong with the development and growth of digital technology, companies are able to align their goals with the current era, namely digitalization in order to maintain and survive the company. Social media or online are currently widely used in society and become a community need in carrying out their social life. Companies can take advantage of social media to improve brand image to be part of the interactions that people undergo. This research method is a literature review research, using a qualitative and conceptual approach. The analytical technique used is annotated bibliography. The results of the literature review show that social media communication strategies in improving brand image can be done creatively and innovatively. Awareness of certain brands to be able to become a brand image and consumers can remember and be included in the opportunity for consumers to need certain brands, namely by continuously doing a wider mix on social media. Because social media is more than one and continues to develop, it can be considered including education about social media marketing, reliable human resources, and budget.... Menurut Katz dkk. dalam Karunia H et al.2021 terdapat tiga asumsi yang digunakan dalam UGT. Asumsi pertama, pengguna dihadapi oleh banyak pilihan media yang dapat digunakan. ...... McQuail dalam Karunia H et al., 2021 menjelaskanada 4 empat faktor yang menjadi alasan khalayak menggunakan media sosial, diantaranya adalah sebagai media sebagai hiburan, untuk mendapatkan informasi, dan memperkuat identitas pribadi mereka melalui penambahan wawasan, dan untuk menciptakan hubungan yang bersifat personal serta melakukan interaksi sosial dengan orang lain. Pada akhirnya media sosial berpengaruh untuk membuat khalayak memiliki hubungan dengan pihak lain. ...... Pada akhirnya media sosial berpengaruh untuk membuat khalayak memiliki hubungan dengan pihak lain. Griffin dalam Karunia H et al., 2021 menjelaskan terdapat beberapa kelompok-kelompok yang menggambarkan tujuan pengguna dalam memanfaatkan media berdasarkan UGT, yakni ...Parulian SitompulDede Mahmudah Marudur Pandapotan DamanikPandemi Covid-19 memberikan dampak kepada ekonomi global dan dirasakan khususnya bagi bidang ketenagakerjaan di Indonesia. Dari beberapa penelitian menunjukkan bahwa angkatan kerja muda merupakan kelompok yang paling rentan merasakan dampak tersebut. Penyebaran informasi ketenagakerjaan sejak lama telah banyak dilakukan melalui media sosial. Sehingga angkatan kerja muda sebagai generasi Z yang akrab dengan teknologi informasi, diyakini semakin aktif dalam menggunakan media sosial untuk memenuhi kebutuhan informasi ketenagakerjaan terutama di masa pandemi Covid-19. Oleh karena itu, kajian ini bertujuan untuk mengetahui hubungan antara pemanfaatan media sosial dengan pemenuhan kebutuhan informasi ketenagakerjaan dikalangan angkatan kerja muda, khususnya di masa pandemi Covid-19. Berdasarkanuses and gratification theory UGT, kajian ini dilakukan melalui pendekatan kuantitatif untuk menguji hipotesis yang diajukan. Melalui uji koefisien korelasi peringkat Spearman – rho terhadap data yang dikumpulkan dari 400 responden, didapatkan hasil bahwa pemanfaatan media sosial memiliki hubungan yang sangat kuat dengan pemenuhan kebutuhan informasi ketenagakerjaan di kalangan angkatan kerja muda pada masa pandemi Covid-19. Berdasarkan hasil tersebut diharapkan informasi ketenagakerjaan yang disebarkan melalui media sosial dapat terus terjaga nilai kebenaran dan kebaruannya, sehingga khalayak dapat memanfaatkan informasi dan pembangunan ketenagakerjaan di Indonesia dapat kembali bangkit setelah dihantam pandemi.... Media sosial memberikan berbagai macam fitur bagi penggunanya yang dengan mudah dapat untuk berpartisipasi, berbagi, bahkan membuat konten sehingga mampu menarik banyak orang untuk menggunakan sosial media, terlebih keberadaan dan perkembangannya mampu membawa dampak positif dalam berkomunikasi dan berinteraksi dengan orang lain pada kehidupan sosial [1]. Menggunakan media sosial menjadi sesuatu hal yang perlu dilakukan dalam kehidupan saat ini dengan penekanan pada keterhubungan [2]. ...... Metode yang digunakan untuk penelitian ini adalah metode eksploratif dan pengumpulan data menggunakan data sekunder. Dari penelitian ini diberikan saran untuk perlu secara lebih lanjut penelitian tentang konsep yang ada pada teori Uses and Gratification [2]. Penelitian lainnya dilakukan dengan judul "Survei Penggunaan Media Sosial di Kalangan Mahasiswa Kota Padang Menggunakan Teori Uses and Gratifications" oleh Andi Saputra tahun 2019. ...The use of social media continues to increase for various purposes, such as information seeking and communication media. This is because social media makes it easier for users to interact, communicate without thinking about distance, and seek information. This study aims to measure and analyze the use of social media as a search for infor mation and communication media for its users. This study uses the Uses and Gratification model and analyzed using the Structural Equation Modeling method. From the results of collecting and processing data from 263 respondents, it was found that there were 6 accepted hypotheses, namely Hypothesis 1, information seeking influences communication media because this is indicated by the T-Statistics value of Hypothesis 2 is accepted with the results of T-Statistics this shows that socializing affects communication media. Then, Hypothesis 4 is accepted with a T-Statistics value of namely status seeking positively influences the use of social media. Hypothesis 5 is accepted with the conclusion that socializing positively affects the use of social media. Hypothesis 5 is accepted, so it can be said that entertainment affects the use of social media. However, one hypothesis is rejected, namely Hypothesis 3 so that information seeking does not affect the use of social media... 5. Assessment of the cultural meaning of the mass media should be suspended before examining the audience orientation. Griffin 2018 says that there is a typology classification group that describes the relationship between the audience and the media according to the uses and gratification theory, namely passing time as an effort to fill spare time, companionship to get new friends or partners, escape to have alone time and escape from the pressure of a problem, enjoyment to get something pleasant, social interaction to create relationships with other people, relaxation as a place to relax, make oneself more relaxed, information to digging for information or keeping the audience up-to-date, excitement to get other sensations that are fun Karunia H, dkk, 2021. ...Annisa Eka SyafrinaThis study aims to determine how to use Habib Jafar podcasts as a medium of Islamic information among a society. By using qualitative research methods with descriptive types, researchers conducted interviews with informants related to the results show that the existing technology makes it easier for people to find information, especially religious information. Currently, people use podcasts, especially the Habib Jafar podcast as a medium for seeking Islamic information Just like other media, the use of podcasts brings positive and negative impacts for its users. but society must still be able to sort out the information that will be absorbed from the use of podcasts.... 5. Assessment of the cultural meaning of the mass media should be suspended before examining the audience orientation. Griffin 2018 says that there is a typology classification group that describes the relationship between the audience and the media according to the uses and gratification theory, namely passing time as an effort to fill spare time, companionship to get new friends or partners, escape to have alone time and escape from the pressure of a problem, enjoyment to get something pleasant, social interaction to create relationships with other people, relaxation as a place to relax, make oneself more relaxed, information to digging for information or keeping the audience up-to-date, excitement to get other sensations that are fun Karunia H, dkk, 2021. ...Annisa Eka SyafrinaThis study aims to determine how to use Habib Jafar podcasts as a medium of Islamic information among a society. By using qualitative research methods with descriptive types, researchers conducted interviews with informants related to the results show that the existing technology makes it easier for people to find information, especially religious information. Currently, people use podcasts, especially the Habib Jafar podcast as a medium for seeking Islamic information Just like other media, the use of podcasts brings positive and negative impacts for its users. but society must still be able to sort out the information that will be absorbed from the use of podcasts.... Instagram merupakan aplikasi media sosial yang bertujuan membagikan informasi secara instan dan cepat dalam bentuk foto atau video yang memiliki kelebihan tersedianya fiturfitur yang membantu kreatifitas pengguna Instagram dalam saling membagikan informasi [6]. Usia [7]. Hal ini juga diperkuat oleh rohma yang menggunakan teori Uses and Gratifications dalam mengevaluasi manfaat media sosial pada saat pandemic covid 19 [8]. ... Lila SetiyaniM. WahidinFinna Puspita Priasih KriswantoThe Instagram account stmikrosmaofficial is an account that provides academic and non-academic information about STMIK Rosma Karawang with the hope of helping answer the information needs of students, lecturers, alumni and prospective new students. This study aims to find out how STMIK Rosma Karawang student satisfaction is in utilizing the stmikrosmaofficial Instagram account using the Uses and Gratifications theory. To find out student satisfaction, researchers used the expected satisfaction variables gratifications sought and satisfaction obtained gratifications obtained. This research involved followers of the Instagram account stmikrosmaofficial as a data source and with a sample of 100 STMIK Rosma Karawang students. Survey techniques were used for data collection. The results of the study show that in its use, the stmikrosmaofficial Instagram account has met the expectations of STMIK Rosma Karawang students. This is evidenced by the acquisition of the expected satisfaction value gratifications sought equal to the satisfaction value obtained gratifications obtained, which is 1485, moreover on the personal identity indicator the Instagram account stmikrosmaofficial managed to exceed the expectations of its followers and is proven by the satisfaction obtained gratifications obtained worth 396 has exceeded the expected satisfaction gratifications sought which is worth FitrayatraNQ Ratna Suminar SariPanjibrata BurhanHerlina` AgustinKelangkaan minyak goreng yang terjadi di Indonesia telah berdampak secara merata kepada seluruh lapisan masyarakat, terutama ibu rumah tangga yang menjadikan minyak goreng sebagai kebutuhan sehari-hari. Krisis ini kemudian menimbulkan berbagai tanggapan dan memunculkan banyak pemberitaan di media, salah satunya pemberitaan mengenai pernyataan Ibu Megawati Soekarnoputri yang merupakan mantan Presiden RI mengenai kelangkaan minyak goreng yang sempat menyinggung respon ibu-ibu. Penelitian ini menggunakan penelitian kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan dengan wawancara semi terstruktur dan kajian literatur. Subjek penelitian pada penelitian ini adalah dua orang ibu rumah tangga dengan latar belakang pendidikan yang berbeda. Analisis data penelitian ini lakukan melalui tiga tahap analisis data, yaitu tahap reduksi data, tahap penyajian data, dan penarikan kesimpulan. Hasil dari penelitian ini bahwa, narasumber beranggapan bahwa pernyataan Megawati tersebut memberikan dampak positif dan negatif bagi ibu rumah tangga, namun mayoritas memberikan anggapan negatif terhadap pernyataan Megawati tersebut. Strategi respons krisis dibutuhkan sebagai bentuk manajemen krisis yang dapat dilakukan oleh individu untuk menanggulangi krisis dari pemberitaan media dengan terjun langsung memeriksa kebenaran berita di lapangan, menyeleksi dampak positif dan negatif dari pemberitaan di media, hingga penemuan solusi untuk mengurangi dampak negatif krisis bagi narasumber. Kata Kunci ibu rumah tangga, manajemen krisis, krisisResearchGate has not been able to resolve any references for this publication.

jurnal teori uses and gratification